Our Journey

Let’s be real here: America is more than just fast food, t-shirts and pop songs.

That’s why we’re road tripping across the country. This is our chance to give America the giant hug it deserves by endorsing quality over quantity; passion over popular and to prove that the little guy really can be the big guy.

How We’re Doing It

By visiting your town and leaving with a delicious recipe for your cookbook, a sustainable piece for your wardrobe and an awesome track for your MP3 player.

RoadHug is the best hometown chef and farm-to-table dining experience; emerging designer and sustainable style; rockin’ festival and hero of the local music scene. If it was made in America, we’re giving it a hug – and passing that love onto you.

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Why We’re Doing It

To discover the passion that makes this country great. We want you to join us for the ride as we document our journey — and hey, you can even help us plan our trip.

We’re digging deep into America to find the stories you’ll love to hear – about the people you’ll want to know.

We said it before, and we’ll say it again: Because America is more than just fast food, t-shirts and pop songs.